agritourism, agrotourism, agroturizam, internet, word of mouth, croatia
Abstract
There is growing literature on the importance of the Internet, such as the growing importance of the agri/agrotourism role in the tourism industry, but with little inspection of the relationship in the context of word of mouth. The assumption is that online word of mouth makes the understanding of agrotourism more popular, so the aim of this paper is to examine whether the “popularity” of agrotourism has grown on the Internet during past years during which the Internet has recorded exceptional growth. According to that, this paper examines the distributions of using similar keywords with the same meaning - agritourism and agrotourism - during last four years (from June 2007 to June 2011) by use of Google alert and the word agroturizam which is the translation of these words in the Croatian language. Google alert was used as a monitoring tool. The paper analyzes the appearances of these three keywords monthly and daily on Google and additionally analyzes their use on Facebook as the most popular social group nowadays.
