The influence of knowledge and sociodemographic characteristics on studentsʼ attitudes towards organic food

Abstract

Attitudes towards organic food significantly influence making of purchase decisions. Therefore, knowledge of the ways in which these attitudes are formed is very important. In this study, we examined how subjective and objective knowledge, gender, place of growing up and kind of studentsʼ study of six faculties of University of Zagreb influence attitudes towards organic food. The results of the research indicated that there was a significant relation only between objective knowledge and studentsʼ attitude about price of organic food.