PROMOTION TOOLS USED BY HOUSEHOLD DEALING WITH FARM TOURISM IN THE KUJAWY AND POMERANIE PROVINCES OF POLAND

Authors

  • ZAJDEL
  • MICHALCEWICZ

DOI:

https://doi.org/10.5513/jcea.v9i4.729

Keywords:

farm tourism household, information technology, Internet tools, promotion

Abstract

The aim of article was to show the importance of information technology in a farm tourism household. The research focused on the use of internet tools for self-development and promotion. It has been concluded that in spite of availability of many tools and technology, the promotion potential of farms in Kujawsko-Pomorskie region is not fully exercised. Thus, development of some districts could be affected.

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Published

2009-03-16

Issue

Section

Articles