INDIVIDUALS AND THEIR RIGHTS IN THE MIDDLE OF DIGITALIZATION AND TECHNOLOGICAL PROGRESS OF THE SOCIETY

Abstract

The digitalization of the society, which has been going on for many years is considered as a natural process. We are part of processes that change ourselves and based on that change the essence of the functioning of our society every day. Many times we don’t even think about the consequences of our activity in the online environment - how we declassify our working and private spheres. Many times we do not even ask what is the fate of our data that we provide on the Internet and what kind of interference in our privacy can cause e.g. simple chatting on a social network. Our simply behaviour can extend to the violation of the protection of our basic rights and freedoms. The more serious is the situation when the above happens without our cause and knowledge, when Big Tech entities whose task is to “monitor” us for various reasons and our data are then passed on to other entities for a commercial purposes. Precisely for the reasons mentioned, it is very important to have these spheres protected by legal acts, adopted in compliance with the principle of technological neutrality, which are completed by court jurisprudence and which can guarantee us the observance of our fundamental rights and freedoms. The task of this article will be to analyse the ongoing digitalization and related legislative activity aimed at protecting the basic rights and freedoms of the individual, especially the protection of personal data of individuals and their privacy in the online environment.