Rešetar, Zlatko, University of Applied Sciences Baltazar Zaprešić Vladimira Novaka 23, 10290 Zaprešić, Croatia, Croatia

• Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues Vol. 30 No. 2 (2017) - PRELIMINARY COMMUNICATION
  THE IMPORTANCE OF CORPORATE BRANDS FOR DECISION MAKING IN THE BUSINESS-TO-BUSINESS CONTEXT
  Abstract  PDF  About the authors