Social Media and Employment – Students' vs. Employers' Perspective
Keywords:social media, job-finding, recruitment, students, employers
Recently, social media has become an integral part of different business activities. One of these activities is the recruitment and selection of employees. The paper presents the results of empirical research conducted among the students of the University of Mostar, Bosnia and Herzegovina (BH) and BH employers related to the use of social media in the process of recruitment and selection of new employees. The aim of the research is to find if there are similarities or/and differences in standpoints of students and employers concerning the use of social media in job finding and recruitment. The results show that most students and employers recognized social media as a valuable tool in the process of job finding, i.e., recruiting. However, both students and employers expressed reserve about data accuracy on social media. Students were resolute that their activities on social media should not affect their employment, while employers saw social media only as an additional tool in human resource management.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Cober, R. T., Brown, D. J., Blumental, A. J., Doverspike, D., Levy, P. (2000), “The quest for the qualified job surfer: it's time the public sector catches the wave”, Public Personnel Management, Vol. 29, No. 4, pp. 479-494.
Davison, H. K., Maraist, C. C., Hamilton, R. H., Bing, M. N. (2012), “To screen or not to screen? Using the internet for selection decisions”, Employee Responsibilities and Rights Journal, Vol. 24, No. 1, pp. 1-21.
Fallaw, S. S., Kantrowitz, T. M. (2013), "2013 Global Assessment Trends Report", available at: https://www.shrm.org/resourcesandtools/hr-topics/talent-acquisition/documents/gatr_2013_us.pdf (15 September 2019)
Hudson, K. (2019), "Why you need to invest in a social recruiting strategy", available at: https://www.jobvite.com/recruiting-process/why-you-need-to-invest-in-a-social-recruiting-strategy/ (15 September 2019)
Jovandić, M. (2014), “Selekcija kandidata putem društvenih mreža – za ili protiv” (Selection of candidates via social networks - for or against), Sinteza, pp. 1036-1039.
Kluemper, D. H., Mitra, A., Wang, S. (2016), “Social media use in HRM”, in Ronald Buckley, M., Halbesleben, J. R. B., Wheeler, A. R. (Eds.), Research in Personnel and Human Resources Management, Vol. 34, Emerald, Bingley, pp. 153-207.
Lesko Bošnjak, L., Mabić, M. (2019a), “Društvene mreže i zapošljavanje: stavovi studenata Sveučilišta u Mostaru” (Social networks and employment: attitudes of students of the University of Mostar), Mostariensia – časopis za društvene i humanističke znanosti, Vo. 23, No. 1, pp. 95-110.
Lesko Bošnjak, L., Mabić, M. (2019b), “Društvene mreže i zapošljavanje: praksa I stavovi poslodavaca u Bosni i Hercegovini” (Social networks and recruiting: employers’ practices and opinions in Bosnia and Herzegovina), Zbornik Radova Ekonomskog Fakulteta Sveučilišta u Mostaru, Vo. 25, pp. 92-107.
Orehovački, T. (2013), “Metodologija vrjednovanja kvalitete u korištenju aplikacijama Web 2.0” (Quality evaluation methodology in the use of Web 2.0 applications), Doctoral dissertation, University of Zagreb, Faculty of Organization and Informatics, Varaždin.
Pempek, T. A., Yermolayeva. Y. A., Calvert. S. L. (2009), “College students' social networking experiences on Facebook”, Journal of Applied Developmental Psychology, Vol. 30, No. 3, pp. 227-238.