Approaches to Project Management in the Process of Digital Transformation in the Company
Keywords:
digital transformation, project management, waterfall approach, agile approach, design thinkingAbstract
As digital technologies evolve, proven business practices are disrupted and companies need to respond to the benefits of digitization. Most often it is said to have a great impact on the traditional business model and its change. Based on the analysis of the current situation and experience in the practice of changes caused by digitization, the aim of the paper will be to compare and point out the possibilities of different approaches to project management in the process of digital transformation in the company. Especially waterfall and agile approaches will be tested. The aim of the proposal is to find a link between the waterfall and agile model of project management in systematic response in the digital transformation process. The classic framework is maintained externally, other techniques that ensure continuous creation in a shorter time frame will be used to find a solution to the problem. If a company wants to change its business model, first of all, it must start inside, without the momentum and potential that it has in its employees, it is not able to easily and correctly in the given conditions to handle. According to the World Economic Forum (2016), waterfall project management no longer meets the requirements of digitization and the company should focus on management that is agile.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
References
Beck, K. M. et al. (2013), “Manifesto for agile software development”, available at https://www.scrumalliance.org/forbes/transformation/agile-manifesto (March 26, 2020)
Bilefield, J. (2016), “Digital transformation: the three steps to success“, available at https://www.mckinsey.com/~/media/McKinsey/Business%20Functions/McKinsey%20Digital/Our%20Insights/Digital%20transformation%20The%20three%20steps%20to%20success/Digital-transformation-The-three-steps-to-success.ashx (March 26, 2020)
Bloomberg, J. (2018), “Digitization, digitalization, and digital transformation: confuse them at your peril“, available at: https://www.forbes.com/sites/jasonbloomberg/2018/04/29/digitization-digitalization-and-digital-transformation-confuse-them-at-your-peril/#5f80d36c2f2c (March 26, 2020)
Caddick, R., Cable, S. (2011), Communicating the User Experience - A Practical Guide for Creating Useful UX Documentation, John Wiley & Sons, Hoboken, NJ.
Camacho, M. (2016), “David Kelley: from design to design thinking at Stanford and IDEO“, The Journal of Design, Economics, and Innovation, Vol. 2, No. 1, pp. 88-101.
Chari, K., Agrawal, M. (2018), “Impact of incorrect and new requirements on waterfall software project outcomes“, Empirical Software Engineering Vol. 23, No. 1, pp. 165-185.
DeNisco, A. R. (2018), “Why employees are the key to digital transformation success in the enterprise“, available at: https://www.techrepublic.com/article/why-employees-are-the-key-to-digital-transformation-success-in-the-enterprise/ (March 26, 2020)
Fabuš, J., Kremeňová, I., Kvasnicová, T. (2015), “Crowdfunding development in Slovakia”, Kommers, P., Isaías, P., Fernandez Betancort, H. (Eds.), IADIS International conference information systems post-implementation and change management, 21-23 July, IADIS Press, Lisabon, pp. 235-236.
Genzorova, T. (2019), “Internal aspects of the business model in the environment of digital transfor-mation“, Dissertation thesis, University of Žilina, Faculty of Operation and Economics of Transport and Communications.
Gregor, M., Medvecký, Š., Mičieta, B., Matuszek, J., Hrčeková, A. (2006), Digitálny Podnik (Digital Business). Slovenské centrum productivity, Žilina.
Hellard, B. (2018), “What is digital transformation?“, available at https://www.itpro.co.uk/strategy/28047/what-is-digital-transformation (March 26, 2020)
I–Scoop. (2019), “Digitization, digitalization and digital transformation: the differences“, available at https://www.i-scoop.eu/digital-transformation/digitization-digitalization-digital-transformation-disruption/ (March 26, 2020)
Kelley, D. (2009), “Ideo’s David Kelley on “Design Thinking””, available at https://www.fastcompany.com/1139331/ideos-david-kelley-design-thinking (March 26, 2020)
Laugwitz, B., Schrepp, M., Held, T. (2008), “Construction and evaluation of a user experience questionnaire“, In: Holzinger, A. (Ed.), 4th Symposium of the Workgroup Human-Computer Interaction and Usability Engineering of the Austrian Computer Society, USAB 2008, Graz, Austria, 20-21November, Springer, Berlin, Heidelberg, pp. 63-76.
Mahadevan, L., Kettinger, W., Meservy, T. O. (2015), “Running on hybrid: control changes when introducing an agile methodology in a traditional “Waterfall” system development environment”, Communications of the Association for Information Systems, Vol. 36, Article 5.
McQuivey, J. (2013), Digital Disruption: Unleashing the Next Wave of Innovation, Amazon Publishing, Las Vegas, NV.
Reznicek, J. (2020), “Digital transformation journey: employee engagement tips”, available at https://www.jabil.com/blog/how-to-prepare-employees-for-digital-transformation.html (March 26, 2020)
Rose, D. (2016), Data Science: Create Teams That Ask the Right Questions and Deliver Real Value, Apress, Berkeley, CA.
Royce, W. W. (1970), “Managing the development of large software systems: concepts and techniques”, Western Electric Show and Convention IEEE WESCON, Los Angeles, Institute of Electrical and Electronical Engineers, Piscataway, NJ, pp. 1-9.
Rypák, M. (2018), “Design Thinking - od dizajnu produktov k dizajnu skúseností spotrebiteľov“ (Design Thinking - from product design to consumer experience design), available at https://www.ipaslovakia.sk/clanok/konkurencna-vyhoda-design-thinking-od-dizajnu-produktov-k-dizajnu-skusenosti-spotrebitelov (March 26, 2020)
Sapho. (2018), “Why employee experience is key to digital transformation: an interview with Fouad ElNaggar“, available at https://www.cmswire.com/digital-workplace/why-employee-experience-is-key-to-digital-transformation-an-interview-with-fouad-elnaggar/ (March 26, 2020)
Štofková, J., Madleňák, R., Repková, K. (2015), Business Management, Dolis, Bratislava.
Wade, M. (2015), „Digital business transformation - a conceptual framework“. available at https://www.imd.org/uupload/IMD.WebSite/DBT/Digital%20Business%20Transformation%20Framework.pdf (March 26, 2020)
World Economic Forum. (2016). “White paper digital transformation of industries: in collaboration with Accenture”, available at http://reports.weforum.org/digital-transformation/wp-content/blogs.dir/94/mp/files/pages/files/digital-enterprise-narrative-final-january-2016.pdf (March 26, 2020)
