Collaborative Learning Application in Destination Management
Keywords:
learning, tourism destination, collaborative learning, managementAbstract
Collaborative learning is an educational approach, which can be easily applied to a business setting. However, it is often unconsciously implemented in organizations in general, whereas, some of it aspects are not perceived at all as new contributions. In order to take advantage of all its benefits, it should be a guided process. Based on an assessment of theory, this conceptual paper provides the classification of collaborative learning in destination management grounded on a few dimensions and several implications related to its proper application. Through a comparison, it proposes an enhanced model of collaborative learning in line with the requirements of managing tourism destinations. The concept of collaborative learning represents a good fit for enhancing stakeholder engagement, improving collective education and reaching consensus.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
References
Buhalis, D. (2000), “Marketing the competitive destination of the future”, Tourism Management, Vol. 21, No. 1, pp. 97-116.
Golja, T., Slivar, I. (2014), “The Importance of Measuring Sustainability in Reaching Higher Destination Competitiveness”, in the Proceedings of the 10th European Conference on Management, Leadership and Governance ECMLG, VERN University of applied sciences, Zagreb, pp. 100-110.
Gunn, C. A., Var T. (2002), Tourism planning: basics, concepts, cases, 4th Edition, Routledge, Taylor and Francis, London.
Islam, M. W., Ruhanen, L., Ritchie, B. W. (2018), “Adaptive co-management: A novel approach to tourism destination governance?”, Journal of Hospitality and Tourism Management, Vol. 37, pp. 97-106.
Jamal, J., Borges M., Figueiredo R. (2004), “Systems-based modeling for participatory tourism planning and destination management”, Tourism Analysis, Vol. 9, No. 1-2, pp. 77-89.
Laws, E., Richins, H., Agrusa J. F., Scott, N. (2011), Tourist Destination Governance: Practice, Theory and Issues, Wallingford, Cabi.
Scott, N., Parfitt, N., Laws, E. (2001), “Destination management: co-operative marketing, a case study of the Port Douglas brand” in Faulkner, B., Moscardo, G., Laws, E. (Eds.), Tourism in the twenty first century: reflections from experience, Continuum, London, pp. 198-221.
Pacific Asia Travel Association (N/A), https://sustain.pata.org/sustainable-tourism-online/destinations-and-communities/destination-planning/planning-process/stakeholder-representation-and-engagement/ (18 March, 2019).
Reitsamer, B. F., Brunner-Sperdin, A. (2017), “Tourist destination perception and well-being: What makes a destination attractive?”, Journal of Vacation Marketing, Vol. 23, No. 1, pp. 55-72.
Ruhanen, L. (2009), “Stakeholder Participation in Tourism Destination Planning Another Case of Missing the Point?”, Tourism Recreation Research, Vol. 34, No. 3, pp. 283-294.
Slivar, I. Golja, T., Plavšić, M. (2018), “Collaborative learning in a business setting: an evolutionary perspective towards a learning organization”, TEM Journal-Technology Education Management Informatics, Vol. 7 No. 2, pp. 456-464.
Timothy, D. J. (1999), “Participatory planning a view of tourism in Indonesia”, Annals of Tourism Research, Vol. 26, No. 2, pp. 371-391.
United Nations World Tourism Organization (2010), Survey on Destination Governance - Evaluation Report, UNWTO, Madrid.
