The Mobile Internet Contribution in Tourism
Keywords:
mobile Internet traffic, tourism, user experienceAbstract
Daily use of mobile devices has become one of many living standards. The number of Internet users is increasing annually. Along with the mobile devices rising number, the need for responsive design also rises. The purpose of this research is threefold: firstly, to clarify, secondly, to explore, and thirdly, to discuss the role of mobile Internet in achieving tourism, particularly hotel strategic goals. The elaboration will be based on the mobile internet traffic history, in Croatia and globally. In the accordance with the above stated the authors collected the relevant data sample. Examples are: website visits, websites user conversions, share of realized reservations and transactions made on the websites via mobile devices to verify the significance of mobile Internet traffic for the tourism business. The research findings have the potential to contribute to the tourism manager’s level of awareness regarding the role of mobile internet in tourism and hotel business. As additional contribution, it will be discussed the forthcoming perspectives of the mobile internet traffics and mobile internet future trend.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
References
Agag, G., El-Masry, A. (2016), „Understanding the determinants of hotel booking intentions and moderating role of habit“, International Journal of Hospitality Management, Vol. 54, pp. 52-67.
Buhalis, D., Zoge, M. (2007), “The strategic impact of the internet on the tourism industry”, In M. Sigala, L. Mich, Murphy, J. (Eds.), Information and Communication Technologies in Tourism, Springer-Verlag, Wien, pp. 481–492.
Burkhard, S., Kow, N., Fuggle, L. (2017), Travel Trend Report 2017, available at https://www.trekksoft.com/en/library/ebook-travel-trend-report-2017 (15 January 2018)
Castells, M., Fernandez-Ardevol, M., Qiu, J. (2006), Mobile Communication and Society, MIT Press, Cambridge.
CISCO Report (2018), available at https://www.cisco.com/c/en/us/solutions/service-provider/visual-networking-index-vni/index.html (20 February 2018)
Consumer Barometer Survey (2018), available at https://www.consumerbarometer.com/en/graphbuilder/?question=M1&filter=country:croatia (15 March 2018)
Garbin Praničević, D., Alfirević, N., Indihar Štemberger, M. (2011), “Information system maturity and the hospitality enterprise performance”, Economic and Business Review, Vol. 13, No. 4, pp. 227–249.
Gaugliemo, C. (2018), “Mobile Traffic Will Continue To Rise, Rise, Rise as Smart Devices Take over the World”, available at https://www.forbes.com/sites/connieguglielmo/2014/02/05/mobile-traffic-will-continue-to-rise-rise-rise-as-smart-devices-take-over-the-world/#7f1bf26a28a5 (20 March 2018)
Gefen, D. (2002.), „Reflections on the dimensions of trust and thrustworthiness among online consumers“,ACM SIGMIS Database: the DATABASE for Advances in Information Systems, Vol. 33, No. 3, pp. 38-53.
Google (2016), Travel Trends 2016: Data Consumer Insights, available at https://www.thinkwithgoogle.com/advertising-channels/mobile/travel-trends-2016-data-consumer-insights/ (15 February 2018)
Internet Live Stats (2017), available at www.internetlivestats.com/internet-users/ (15 February 2018)
Law, R., Qi, S., Buhalis, D. (2010), „Progress in tourism management: A review of website evaluation in tourism research“, Tourism Management, Vol. 31, No. 3, pp. 297-313.
Sigala, M., Airey, D., Jones, P., Lockwood, A. (2004), “ICT paradox lost? A stepwise DEA methodology to evaluate technology investments in tourism settings”, Journal of Travel Research, Vol. 43, No. 2, pp. 180–192.
Statista – the Statistics Portal (2018), available at https://www.statista.com/topics/1145/internet-usage-worldwide/ (01 March 2018)
The Connected Consumer Survey (2016), available at https://www.consumerbarometer.com/en/graph-builder/?question=M1&filter=country:croatia (01 February 2018)
The Integer Group (2017), The Checkout, The Integer Group.
Tsai, H., Song, H. Y., Wong, K. K. F. (2009), “Tourism and hotel competitiveness research”, Journal of Travel & Tourism Marketing, Vol. 26, No. 5-6, pp. 522–546.
