The Impact of Participation in Service Company’s Socially Responsible Activities on Employee’s Affective Commitment
DOI:
https://doi.org/10.54820/RPPI2505Keywords:
employees, social responsibility, affective commitmentAbstract
Employees’ perspectives of the company’s social responsibility (SR) and the company’s SR impact on employees have so far been given little attention in research. This gap is surprising since it is well known to what extent employees affect overall companies’ results. They have a crucial role in SR activities implementation, so it is important for management to define employees’ roles in SR activities implementation carefully. This paper explored the influence of employees’ participation in SR activities on their affective commitment to service companies. The main hypothesis was that participation in SR activities has a significant positive impact on employees’ affective commitment. The goal was to show that employees who participated in SR activities were more committed than employees who did not participate in SR activities. The data were collected through a questionnaire and analysed using descriptive statistics, independent-samples t-tests, and one-way ANOVA. The results showed that there were no statistically significant differences in the level of affective commitment between employees who participated in SR activities and those who did not participate in them. Less than half of respondents participated in SR activities, so a suggestion for managers was to share the positive experience of participation in SR activities and invite employees to participate more.
References
Bogan, E., Dedeoglu, B. B. (2020), “Hotel employees' corporate social responsibility perception and organizational citizenship behavior: Perceived external prestige and pride in organization as serial mediators“, Corporate Social Responsibility and Environmental Management, Vol. 27 No. 5, pp. 2342-2353.
Bogan, E., Turkay, O., Dedeoglu, B. B. (2018), “Perceived corporate social responsibility and job satisfaction: the mediator role of organizational identification“, International Journal of Business and Management Studies, Vol. 10 No. 2, pp.51-67.
Chen, Y. R. R., Hung-Baesecke, C. J. F. (2014), “Examining the Internal Aspect of Corporate Social Responsibility (CSR): Leader Behavior and Employee CSR Participation“, Communication Research Reports, Vol. 31 No. 2, pp. 210-220.
Hu, B., Liu, J., Qu, H. (2019), “The employee-focused outcomes of CSR participation: The mediating role of psychological needs satisfaction“, Journal of Hospitality and Tourism Management, Vol. 41, pp.129-137.
Im, S., Chung, Y. W., Yang, J. Y. (2016), “Employees’ Participation in CSR and Organizational Outcomes“, Sustainability, Vol. 9 No. 28, pp.1-14.
Jeon, M. M., Lee, S., Jeong, M. (2020), “Perceived corporate social responsibility and customers’ behaviors in the ridesharing service industry“, International Journal of Hospitality Management, Vol. 84, 10234.
Khaskheli, A., Jiang, Y., Raza, S., Qureshi, M., Khan, K., Salam, J. (2020), “Do CSR activities increase organizational citizenship behavior among emploeyees? Mediating role of affective commitment and job satisfaction“, Corporate social responsibility and Environmental Management, Vol. 27 No. 6, pp. 2941-2955.
Kim, H., Rhou, Y., Topcuoglu, E., Kim, Y.G. (2020), “Why hotel employees care about Corporate Social Responsibility (CSR): Using need satisfaction theory“, International Journal of Hospitality Management, Vol. 87, 102505.
Meyer, J. Allen, N. (1997), Commitment at the Workplace: Theory, Research and Application”, SAGE Publications.
Nazir, O., Islam, J. U. I., Rahman, Z. (2021), „Effect of CSR participation on employee sense of purpose and experienced“, Journal of Hospitality and Tourism Management, Vol. 46, pp.123-133.
Privredna komora Srbije (2020), “Osnovni ekonomski pokazatelji privrede Srbije za period 2015-2019.”, available at: https://pks.rs/strana/makroekonomski-indikatori (12 March 2021)
Republika Srbija Republički zavod za statistiku (2020), “Trendovi, IV kvartal 2019.”, available at: https://publikacije.stat.gov.rs/G2020/Pdf/G20208001.pdf (12 March 2021)
Su, L., Swanson, S. (2019), “Percieved corporate social responsibility impact on the well-being and supportive green behavior of hotel employees: The mediating role of the employee-corporate relationship“, Tourism Management, Vol. 72, pp. 437-450.
Wang, C., Hu, R., Zhang, T. (2020), “CSR in international hotel chains and its effects onlocal employees: Scale development and empirical testing in China“, International Journal of Hospitality Management, Vol. 90 No. 4, pp. 1-14.
Yasir, M., Majid, A., Yasir, M., Qudratullah, H., Ullah, R., Khattak, A. (2020), “Participation of hotel managers in CSR activities in developing countries: A defining role of CSR orientation, CSR competences and CSR commitment“, Corporate social responsibility and Environmental Management, Vol. 28 No. 1, pp. 239-250.
Youn, H., Lee, K., Lee, S. (2018), “Effects of corporate social responsibility on employees in the casino industry“, Tourism Management, Vol. 68, pp.328-335.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 ENTRENOVA - ENTerprise REsearch InNOVAtion
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
