Introducing a Novel Method: Validating Overspending Measurements in Hungary

Authors

  • Tímea Vastag Széchenyi István University, Hungary
  • Boglárka Eisinger-Balassa Széchenyi István University, Hungary

DOI:

https://doi.org/10.54820/entrenova-2023-0022

Keywords:

household, spending habit, statistics, new method, nVivo, text mining

Abstract

Preliminary research showed how the existing publications approach households’ spending habits from a quantitative point of view. Questionnaires and their statistical evaluation by the appropriating software are the most commonly used in the reviewed studies. Analysing a family’s overspending in Hungary was planned based on the available statistical data in the Hungarian Statistical Office (KSH). Checking the databases showed discrepancies; therefore, the inquiry of existing secondary data provides an alternate solution for describing the Hungarian situation. Two qualitative data analysis software were used to validate the two-level analysis. On the macro level, Research Rabbit provided data for structuring the sources on a timeline. On the micro level, an in-text analysis was carried out with the help of NVivo 14 Software based on the references from the Web of Science database. At the end of the paper, the conclusion was that a transdisciplinary approach is required to cover the reasons for families' overspending holistically. Calculating a Reference Budget will be a method that can be validated in Hungary to provide theoretical and practical implications. 

Author Biographies

Tímea Vastag, Széchenyi István University, Hungary

Tímea Vastag is currently a PhD student in the SZEEDSM (Doctoral Program In Business Administration Sciences in English at the Széchenyi István University) program in Győr, Hungary. She holds a bachelor's degree in Business Administration and Management from Szent István University and a master's degree in Business Development from the University of Óbuda. Her research topic touches on multidisciplinary borders, focusing on consumer behaviour and spending habits. She has direct experience working in the merchandising food industry for over eight years. Besides her studies, she works as a shopper insight analyst in the consultant industry. The author can be contacted at vastag.timea@ga.sze.hu

Boglárka Eisinger-Balassa, Széchenyi István University, Hungary

Boglárka Eisinger-Balassa works as an Associate Professor at Széchenyi István University, Marketing and Management Department. Her Ph.D. (2013): Buying decision process in patchwork families, summa cum laude. She is a member of EURO MA, DSI and the Hungarian Academy of Sciences. She won different scholarships: Hegedűs Gyula, Universitas Nonprofit Kft. and PADS senior researcher. She has teaching and research experience abroad: 3 months at Kettering University, USA, and an Erasmus activity in the Czech Republic, Slovakia, and Spain. She had a significant role in establishing Széchenyi István University, the English language SzEEDSM Doctoral Program. The author can be contacted at eisingerne@ga.sze.hu

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Published

2024-08-26

How to Cite

Vastag, T. ., & Eisinger-Balassa, B. . (2024). Introducing a Novel Method: Validating Overspending Measurements in Hungary. ENTRENOVA - ENTerprise REsearch InNOVAtion, 9(1), 241–252. https://doi.org/10.54820/entrenova-2023-0022

Issue

Section

Business Administration & Business Economics, Marketing, Accounting