Multi-Criteria Decision Making in Travel and Tourism Digitalization: Web-Based Perspective

Authors

  • Olivera Vlahović Faculty of tourism and hotel management, University of Montenegro
  • Tatjana Stanovcic Faculty of tourism and hotel management, University of Montenegro
  • Djurdjica Perovic Faculty of tourism and hotel management, University of Montenegro
  • Mileva Manojlovic Faculty of tourism and hotel management, University of Montenegro
  • Zarko Radjenovic Innovation Center, University of Nis

DOI:

https://doi.org/10.54820/entrenova-2024-0021

Keywords:

multi-criteria decision making, tourism, digitization, booking platforms, EU countries

Abstract

The knowledge regarding the use of digitization within tourism industry structures among EU countries, as well as its effects and benefits, is still scarce. This study aims to fill this gap by examining, through a multiple criteria analysis, the level of digital platform application focusing on e-booking use as well the role of COVID-19 on the effects of the digitization processes and its perspectives among tourism structures within EU countries. Thus, this study aims to point out the importance of the application of multi-criteria analysis for business decision-making in tourism through the prism of the adoption of digital platforms, that is, online reservation systems, as the dominant model of modern business for tourist companies. By applying multiple criteria and statistical analysis, this study found a high level of adoption of online booking applications within tourism structures among EU countries, thereby highlighting France as the leading economy in the mentioned context.

Author Biographies

Olivera Vlahović, Faculty of tourism and hotel management, University of Montenegro

Olivera Vlahović has a PhD in economic sciences and is a teaching assistant at the Faculty of Tourism and Hotel Management, University of Montenegro. She is the author and co-author of several articles. She has participated in various HR development programs and has participated as a member of working groups in COST Action and several bilateral projects. She participated in the project „Strengthening Capacities for Tourism Changes in WB Building Competences for Quality Management of Heritage and Cultural Tourism – CULTURWB Erasmus/Capacity Building in Higher Education KA2/ Social and behavioural science”. The author can be contacted at oliveras@ac.me

Tatjana Stanovcic, Faculty of tourism and hotel management, University of Montenegro

Tatjana Stanovcic holds a Ph.D. in Economics from the Faculty of Economics, University of Belgrade, Serbia, obtained in 2005. She has been a professor at the Faculty of Tourism and Hotel Management since 2006, and she held the position of the Dean of the Faculty from 2007 to 2013. Her main research interests include financial analysis, financial management and accounting. She has participated in over ten projects with national and international organizations, such as Heric, COST, Tempus, and Erasmus. The author can be contacted at stanja@ac.me

Djurdjica Perovic, Faculty of tourism and hotel management, University of Montenegro

Dr Djurdjica Perovic has a PhD from the University of Novi Sad. She is an Associate Professor at the Faculty of Tourism and Hotel Management. She presented and published several articles and congress papers within the field of tourism development, selective tourism, and sustainable development in the tourism and hotel industry. She is a member of the Editorial Board for a number of journals. She has attended many courses and seminars related to geotourism, entrepreneurship, selective tourism, faculty development and e-learning. The author can be contacted at duda@ac.me

Mileva Manojlovic, Faculty of tourism and hotel management, University of Montenegro

Mileva Manojlovic is a PhD student at the Faculty of Tourism and Hotel Management in Kotor, University of Montenegro, where she is engaged as a teaching assistant in the field of Accounting and Finance in tourism as well as management in tourism and hospitality. She has published papers in various journals and scientific conferences. She took place in various training courses under the Erasmus+ mobility and participated as a member of working groups in COST Action and several bilateral projects. The author can be contacted at milevam@ucg.ac.me

Zarko Radjenovic, Innovation Center, University of Nis

Zarko Radjenovic is PhD of economic sciences and Research Associate at the Innovation Center, University of Niš. My research interests include business information systems, electronic business, engineering management, technological and business forecasting, project and investment management, neural networks, and multi-criteria decision-making. He is the author and co-author of numerous articles published in international journals and scientific conferences, and he participated in various internationally supported projects. The author can be contacted at zarkoradjenovic@hotmail.com

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Published

2024-11-13

How to Cite

Vlahović, O., Stanovcic, T., Perovic, D., Manojlovic, M., & Radjenovic, Z. (2024). Multi-Criteria Decision Making in Travel and Tourism Digitalization: Web-Based Perspective. ENTRENOVA - ENTerprise REsearch InNOVAtion, 10(1), 255–269. https://doi.org/10.54820/entrenova-2024-0021

Issue

Vol. 10 No. 1 (2024)

Section

Industrial Organization

License

Copyright (c) 2024 ENTRENOVA - ENTerprise REsearch InNOVAtion

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.