Similar Politicians, Different Media. Media Treatment of Sex Related Scandals in Italy and the USA
Keywords:
Berlusconi, Trump, sex scandals, media coverage, media systems, political communicationAbstract
The article analyzes the media treatment of two sex scandals: the “Stormy Daniels scandal”, which involved the current US President Donald Trump in 2018 and the “Ruby scandal”, which involved Silvio Berlusconi in 2010, while he was Italy’s Prime Minister. By combining both quantitative and qualitative methodologies the aim is to discover whether the media treatment is different, as we can expect since the two countries belong to two different media systems, or if, following the theory of Americanization of political communication, the Italian media will tend to emulate the American model. Furthermore, another aim of this study is to detect whether a shift towards a more Polarized Pluralist model can be identified in the USA, as some authors have started foreseeing. The results will show that both countries’ media behave coherently with the traditional feature of their media system, the Polarized Pluralist and the Liberal.
Downloads
Published
Issue
Section
License
The author (or authors) is the copyright holder and retains publishing rights. Medijske studije journal is under the CC (Creative Commons) licence.
CC BY-NC-ND