Multimodal Metaphor as the Source of Parodic Integration in Hip Hop Music Videos

Abstract

This paper deals with multimodal metaphors as the basis of parodic integration in selected videos and album covers by rap artist Krešo Bengalka and his band Kiša metaka. The case studies of parodic integration are marked by a spectacle that significantly contributes to the blend. The study focuses on multimodal integration and disintegration and on the reversal of the conventional way of representing both the relation between the interior and exterior and the relation between the static and the dynamic.
Keywords: cognitive semantics, conceptual metaphor, multimodal metaphor, spectacle, parody, gangsta rap