CORPORATE CULTURE IN RELATION TO A SUSTAINABLE LOGISTICS ORGANIZATION

Abstract

The rapidly changing global environment in which logistics organizations
operate requires an appropriate and rapid organizational response and, consequently,
an appropriate corporate culture. Due to the increasing awareness of environmental
issues, organizations are being forced to take measures aimed at reducing
environmental impacts and optimizing the use of resources. There is also an urgent
need for greater social equality, which requires organizations to adapt their businesses,
apply modern approaches to management, and change their organizational culture
from what was considered successful not long ago. Organizational culture is a
common philosophy of employees in every organization, and it includes stakeholders
and the environment of the organization. The purpose of this research was to examine
what an organizational culture that supports the concept of sustainability should look
like. A qualitative approach, based on documentary analysis of previously studied
theories of corporate culture and concepts of a sustainable organization, was used.
The results show that the right choice of organizational culture typology is of great
importance in integrating sustainability into the organization. A sustainably oriented
organization must also have a strong organizational culture in place, but it must be
continuously nurtured, upgraded, and explored.
Key words: corporate culture, organizational culture, sustainable organization,
management