SUPPLY CHAIN MANAGEMENT IN THE CONDITIONS OF GLOBAL ELECTRONIC MARKET

Authors

  • Jelena Končar Faculty of Economics in Subotica University of Novi Sad
  • Sonja Leković Faculty of Economics in Subotica University of Novi Sad
  • Ljiljana Stanković Ministry of Trade, Tourism and Telecommunications

Abstract

Globalization today is one of the most significant changes in the environment. Global electronic market hascharacteristics of a free market and free participants in the supply chain. Strategic concept of the interorganizationalmanagement in the global electronic market is conditioned by the technological innovations insupply chains. The participants of the supply chain internationalize their views on the global and electronicmarkets with the use of modern information technology. Information technologies contribute to the integration ofthe world economy and bring many benefits to management of supply chains. All this have the influence to thetechnological basis creation of the particular cultural integration in supply chains in the global market.

Key words: management, globalization, supply chains, electronic market

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