INTERCONNECTION OF E-COMMERCE AND LOGISTICS: EXAMPLES FROM CROATIA AND TURKEY

Abstract

Development of technology and globalization have increased possibilities e-commerce is giving and with that enabled further advance of the world trade. E-commerce has changed the way the businesses run and has changed the way people buy things they need – from electronics and furniture to clothing and everyday groceries. With the e-commerce growth traders need to pay significant attention to their companies’ important function – business logistics if they want to have satisfied customers.

Business logistics play important role in today’s world connecting both sides of companies – suppliers and buyers and delivering ordered products within the agreed time, without damage and with the lowest possible costs. With the increase of e-commerce in Croatia and Turkey of utmost importance for traders is to choose a reliable logistics partner for deliveries to final customers.

This paper will analyze the connection between e-commerce and business logistics. We will examine the current situation of e-commerce in Turkey and Croatia and will analyze the importance of business logistics for further development of e-commerce. Although there is difference between countries they are still have possibilities for the further development of e-commerce and with that logistics which is interconnected with e-commerce. As result of this paper, we are proposing further research about the influence of e-commerce development of logistics.

Keywords: e-commerce, business logistics, sales, Turkey, Croatia