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Market-Tržište , Vol. 35 No. 1, 2023.

  • Datum izdavanja: 09.06.2023.
  • Objavljen na Hrčku: 09.06.2023.

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Puni tekst

Uvodnik (str. 5-6)

hrvatski pdf 70kb
Editorial preface (str. 5-6)

Đurđana Ozretić Došen
Uvodnik

engleski pdf 70kb
Using Supervised Machine Learning Methods for RFM Segmentation: A Casino Direct Marketing Communication Case (str. 7-22)

Danijel Bratina, Armand Faganel
Izvorni znanstveni članak

engleski pdf 381kb
The Role of Store Environment Cues on Store Personality and Store Image (str. 23-40)

Elif Taşkın, Zehra Bozbay
Izvorni znanstveni članak

engleski pdf 616kb
What Influences Croatian Consumers’ Wine Choice? (str. 41-56)

Ivana Alpeza, Ivan Nižić, Zrinka Lukač
Prethodno priopćenje

engleski pdf 186kb
Data-Driven Market Segmentation: The Case of Medical Tourists in Lebanon (str. 57-75)

Samar Billi Noaman, Mazen Jabbour, Daniel Range, Leonardo Mataruna-Dos-Santos
Prethodno priopćenje

engleski pdf 216kb
Information Commerce (i-Commerce) Usage and Purchase Decisions Among University Students During COVID-19 (str. 77-92)

Norzaidi Mohd Daud, Raja Nur Hannah Fatimah Raja Mohd Hashimb, Anis Irdina Yang Asri, Nurul Haslinda Mohd Azmaruza, Syed Amir Zakir Syed Azizi
Prethodno priopćenje

engleski pdf 260kb
The Influence of Social Media Marketing Activities on TikTok in Raising Brand Awareness (str. 93-110)

Elvin Sheak, Sham Abdulrazak
Prethodno priopćenje

engleski pdf 310kb

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