Market-Tržište, Vol. 37 No. 2, 2025.

Table of contents

Full text

Uvodnik (page 167-169)

Editorial Preface (page 167-169)

Đurđana Ozretić Došen
Editorial

The Impact of Talent Management on Brand Advocacy: The Mediating Role of Internal Branding (page 171-187)

Mehmet Sağlam, Nihan Yavuz Aksakal
Preliminary communication

Digital Internal Communication: How Digital Channel Acceptance Affects Internal Communication Satisfaction (page 189-203)

Anja Špoljarić
Short communication, Note

Sustainability Communication in the Global Beauty Industry: The Overview of Persuasive Appeals (page 205-220)

Marija Ježovit, Andrea Lučić
Preliminary communication

The Moderating Role of Price Sensitivity and the Mediating Role of Switching Costs in the Mobile Operator Switching Behavior of University Students in Turkey (page 221-239)

Ibrahim Avci
Preliminary communication

The Role of Time Pressure and Machiavellian Personality in the Effect of ChatGPT Service Quality on Intention to Use ChatGPT (page 241-263)

Muhammed Furkan Taşcı, Nil Esra Dal, İlknur Saral
Original scientific paper

The Rapid Rise of CGI Advertising: Bringing the Impossible to Life (page 265-278)

Seray Kağıtçı Candan, Handan Özdemir, Elif Akagün
Preliminary communication

Augmented Reality Marketing: A Bibliometric and Thematic Literature Review (page 279-307)

Ioana Dan
Review article

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