Original scientific paper

https://doi.org/10.5552/drind.2012.1129

A Comparative Analysis of Consumer Attitudes on the Use of Wood Products in Slovenia and Croatia

Manja Kitek Kuzman ; Biotechnical Faculty, University of Ljubljana, Slovenia
Darko Motik ; Faculty of Forestry, University of Zagreb, Croatia
Kristina Bičanić ; Faculty of Forestry, University of Zagreb, Croatia
Richard Vlosky ; Louisiana State University Agricultural Center, United States
Leon Oblak ; Biotechnical Faculty, University of Ljubljana, Slovenia

Abstract

In this paper, we compare consumer perceptions and attitudes in the wood products sectors in Slovenia and Croatia presenting them on the basis of a random sample of Slovenian and Croatian citizens between the age of 25 and 65. Data were collected using the computer assisted telephone interviewing method (CATI). The results suggest that, generally, there is a positive perception regarding the use of wood in both countries. The study results can potentially be a good basis for creating awareness-raising campaigns on the advantages of using wood in both countries.

Keywords

consumers; public opinion; timber construction; furniture industry; market potential; Croatia; Slovenia

Hrčak ID:

83466

URI

https://hrcak.srce.hr/83466

Publication date:

25.6.2012.

Article data in other languages: croatian

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