Professional paper
Supply and Placement of Green Loans at Banks in the City of Karlovac
MIRJANA VUČETIĆ
; KARLOVAC UNIVERSITY OF APPLED SCIENCES
PETRA NOVAKOVIĆ
; KARLOVAC UNIVERSITY OF APPLIED SCIENCES
BRANKO WASSERBAUER
; KARLOVAC UNIVERSITY OF APPLIED SCIENCES
Abstract
Standards of environmental protection and energy efficiency, as a part of a sustainable development concept and social responsibility, are becoming increasingly important part of everyday business and life in general. Socially responsible
strategies in Croatia over the past 10 years have influenced the policies of production, sales, marketing, view of customers as well as financial institutions. In their business organisation, banks have been increasingly including placement of loans which have, as their ultimate goal energy efficiency, environmental protection and use of renewable sources of energy. Leading Croatian banks are all eco sensitive so that they sell loans called green, eco, energo, etc. Considering that Croatia is lagging in energy efficiency behind European countries and those laws and regulations pertaining to this area are being introduced, sale of such loans is becoming
increasingly important. By placement of green loans, banks directly affect businesses and individuals to organise their business and lives on the principles of environmental
responsibility and sustainable development. This paper will examine the supply and placement of green loans at banks that operate in the town of Karlovac, as well as the extent of demand for these types of loans from banks by individuals
and legal entities
Keywords
banks; green loans; supply; sustainable development
Hrčak ID:
87827
URI
Publication date:
20.8.2012.
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