Professional paper
Employees as a Basis of Corporate Social Responsibilty
DINKO JOVIĆ
; VISOKA ŠKOLA ZA TRŽIŠNE KOMUNIKACIJE AGORA ZAGREB
Abstract
Difference between declarative approach to corporate social responsibility and dealing with actual ethical background of all business processes are – employees. Modern organizations’ ethics is a phenomenon that should simultaneously be supported by corporate strategic level through ethics management, by
ethical conduct of company management, and by building metagestalt from individual employees’ Gestalt.
Keywords
ethics; management; (Meta)Gestalt; moral influence of higher level
Hrčak ID:
87856
URI
Publication date:
20.8.2012.
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