Ostalo
Transport Organization and its Corporate Identity
Alžbeta Bielikova
Sažetak
The article deals with the corporate identity and its parts intransport organization. The corporate identity is a strategicallyarranged idea based on the firm's philosophy, firm's vision andlong-term business aim. It must be confirmed by the firm's behaviourand its internal and external communication.
Ključne riječi
corporate identity; corporate philosophy; corporate personality; corporate culture; corporate communication; corporate design
Hrčak ID:
102219
URI
Datum izdavanja:
25.1.2006.
Posjeta: 491 *