Ekonomski pregled, Vol. 64 No. 6, 2013.
Stručni rad
RESTRUCTURING OF SALE ADVERTISING INDUSTRY IN CROATIAN RADIO TELEVISION ON THE MEDIA MARKET IN CROATIA
Marko Šarić
Sažetak
The paper presents the possibilities of restructuring by selling advertising space Croatian Radio-Television through option models that are adapted to the new media, legal and political circumstances. The aim of the restructuring is to improve business efficiency, increase flexibility and efficiency.
Ključne riječi
Restructuring; selling advertising space; Croatian Radio and Television
Hrčak ID:
113002
URI
Datum izdavanja:
15.12.2013.
Posjeta: 2.030 *