Review article

https://doi.org/10.32728/ric.2015.11/6

EMERGING TRENDS IN TOURISM: NEED FOR ALTERNATIVE FORMS IN MACEDONIAN TOURISM

Nikola Cuculeski ; PhD, University American College Skopje
Ilijana Petrovska ; Associate Professor, University American College,Skopje
Tatjana Petkovska Mircevska ; Professor, University Sts Cyril and Methodius, Economic Institute

Abstract

The purpose of this paper is to research the development of tourism, taking into consideration the growing competition and new consumer intentions. The aim of this research is to analyze the alternative forms of tourism as a crucial factor for long term sustainability. As a basic research method used is an interview with tourist providers in Macedonia (travel agencies – DMC companies and tourist guides), regarding their experience for alternative tourism forms. Results are showing growing trend of alternative forms of tourism considering different tourist nationalities. These results are valuable for further scientific research in consumer analyzes, and presents an input for the national tourism in this region.

Keywords

tourism marketing; customer needs; alternative tourism; sustainable tourism

Hrčak ID:

155599

URI

https://hrcak.srce.hr/155599

Publication date:

25.11.2015.

Visits: 6.844 *