Pregledni rad

BIG DATA: CHANGES IN DATA MANAGEMENT

Dario Šebalj orcid.org/0000-0002-8295-7847 ; Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku, Osijek, Hrvatska
Ana Živković ; Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku, Osijek, Hrvatska
Kristina Hodak ; Tenja, Hrvatska

Sažetak

We live in a digital environment where everything we do leaves a digital trace. Data are collected from various sources – social network posts, e-mails, sensors, image and video content, search engines, online sales, etc. The biggest reason for this growth of data could be found in technological advancement, since data can be easily and cheaply stored and shared today. This new trend in acquiring data demands a completely new approach to their processing and analysis. The aim of this paper, based on analysis of actual and relevant sources, is to present the situation and trends in the collection, processing, analysis and use of data that are complex, fast-growing, and diverse in type and content. In the introduction, the research problem has been defined. Afterwards, the term “Big Data” and its basic four dimensions have been explained. In the main part of the paper, the examples of Big Data analyses have been shown, as well as interesting results yielded by those analyses. Also, the special review about Big Data in management has been presented.

Ključne riječi

Big Data; data; management

Hrčak ID:

170477

URI

https://hrcak.srce.hr/170477

Datum izdavanja:

13.12.2016.

Posjeta: 2.160 *