Original scientific paper
https://doi.org/10.1080/1331677X.2016.1177464
Efficiency in the hotel industry: an empirical examination of the most influential factors
Katarina Poldrugovac
orcid.org/0000-0002-4720-7610
Metka Tekavcic
Sandra Jankovic
orcid.org/0000-0003-0826-9461
Abstract
The purpose of this article is to provide insights into hotel efficiency
and investigate which hotels are performing better. Hotel efficiency
is examined using data envelopment analysis (DEA) and the outputoriented BCC model is applied on the hotels’ internal accounting
information. The study further explores whether there are differences
in efficiency between hotels of different size and quality. The results
show that average efficiency is high, but not all hotels are performing
at their maximum efficiency. A significant relationship between size
and hotel efficiency has been found. This study provides a potential
framework for efficiency measurement and contributes to the growing body of knowledge in the area of hotel efficiency in the context of a country that is predominantly concentrated on seasonal seaside tourism. The results of this research offer useful insights for hotel managers, suggest ways of enhancing hotel productivity and provide guidance on which aspects to focus their attention in the decision-making process.
Keywords
Hotel industry performance; efficiency; cost analysis; data envelopment analysis (DEA)
Hrčak ID:
171746
URI
Publication date:
22.12.2016.
Visits: 2.772 *