Skoči na glavni sadržaj

Stručni rad


Daniela Jurčić orcid id ; Filozofski fakultet Sveučilišta u Mostaru

Puni tekst: hrvatski pdf 104 Kb

str. 127-136

preuzimanja: 20.609



Media is an extremely complex term which, in a nutshell, defines public information systems used
for dissemination of news in order to inform, educate and entertain all levels of society. Definitions,
functions but also the influence of media are in the focus of scientific research, so this paper, based
on a theoretical framework, discusses previously mentioned concepts. To understand the concept
of media, first of all, it is necessary to define it, but also to emphasize the functions and impact
of media. Today, it is impossible to find a person who is not informed through at least one media
platform. This is a result of the development of technologies or new media which enable their convergence,
with most of the print media shifting to the Internet portals. Media are commercialized,
advertising being their main activity, with extremely emphasized media manipulation. They often
have great power and influence on society and, consequently, on the individual.

Ključne riječi

media, role of media, influence, functions, communication

Hrčak ID:



Podaci na drugim jezicima: hrvatski

Posjeta: 23.927 *