Preliminary communication

HOW DOES POTENTIAL FRANCHISEE TAKE DECISON ABOUT FRANCHISE PURCHASE: A MATHEMATICAL MODEL

Ivan Kotliarov ; Saint-Petersburg State University of Economics and Engineering, Russia

Abstract

Abstract
The article introduces the notion of probabilistic net present value which is used as a criterion for choice between a franchise purchase or creation of independent company.

Keywords

franchise purchase; mathematical model; net present value

Hrčak ID:

21279

URI

https://hrcak.srce.hr/21279

Publication date:

21.3.2007.

Article data in other languages: croatian

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