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Preliminary communication

https://doi.org/10.17559/TV-20190604185817

R&D Product Development KPIs and Performance of Companies in Serbia

Jelena Tadić ; Tadex Advisory Simeona Piščevića 11/1, 21000 Novi Sad, Serbia
Ivana Medved ; University of Novi Sad, Faculty of Economics, Segedinski put 9-11, 24000, Subotica, Serbia
Ranko Bojanić ; University of Novi Sad, Faculty of Technical Sciences, Trg Dositeja Obradovića 6, 21000, Novi Sad, Serbia
Nemanja Tasić ; University of Novi Sad, Faculty of Technical Sciences, Trg Dositeja Obradovića 6, 21000, Novi Sad, Serbia


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Abstract

The main intent of the article is to explore whether assumed research and development (R&D) product development key performance indicators (KPIs) are in relationship with a company’s performance, as well as to determine the impact of R&D product development KPIs to predicting company performance. The presented research was carried out on a sample of 196 manufacturing food companies in the Republic of Serbia. Statistical techniques of correlation and multiple regression analysis were applied. Results show that all analysed R&D product development KPIs have significant impact on company performance displayed by ROA, ROE and EBITDA margin.

Keywords

company performance; KPI; product development; R&D

Hrčak ID:

239111

URI

https://hrcak.srce.hr/239111

Publication date:

14.6.2020.

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