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Managing Innovation in an Unstable World: Challenges of Global Competition for European Innovative and Proactive Firms
Carlo Binder
; Freelance Supply Chain/Management Consultant, Business Binder, Italy
Andrea Mantovani
orcid.org/0000-0003-2779-099X
; Associate Professor of Economics, University of Bologna, Italy
Abstract
Innovation and marketing strategies adopted by multinational companies in the globalized economy are subject to continuous challenges. Consider EU exporting companies that produce, for example, solar panels. Depending on political elections and the ensuing support for environmental policies (or the lack thereof), their innovative strategy may reveal either extremely successful or futile. The aim of this paper is to explore the conditions under which innovative and proactive companies survive in a global scenario that changes based not only on economic but also on political as well as social factors.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Keywords
Hrčak ID:
251128
URI
Publication date:
31.10.2017.
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