Pregledni rad
Business Intelligence and Intellectual Capital – Concepts of Knowledge in the Function of Added Value Creation
Sanja Jurić
orcid.org/0000-0002-7385-5697
; Veleučilište "Marko Marulić" u Kninu, Knin, Republika Hrvatska
Sažetak
Data, technology, human capital, and business intelligence tools are components without which the use of information in the decision-making process would not be possible, furthermore, in today’s business conditions, it is immensely necessary and crucial. The large amount of data collected from both internal and external sources has the potential to take advantage of new business opportunities, but as well to increase the company value by applying business intelligence tools. On the other hand, the use of such data requires certain knowledge and competencies incorporated into intellectual capital. Companies strive to address unpredictability with the effect of invisibility. In this context, they rely on the knowledge and discover in it the most important economic resource which replaces traditional resources in the fight against everyday change. Being different means having the knowledge others do not have, having the information that allows a decision made based on it, place an anonymous company in the position of a leader. The paper aims to emphasize the importance and significance of knowledge as a component of business intelligence and as a component of intellectual capital. The target is to investigate, based on previous scientific research, the connection and in connection the significant role of business intelligence concept and the intellectual capital concept as a form of knowledge in creating added value.
Ključne riječi
business intelligence; intellectual capital; knowledge; added value
Hrčak ID:
254110
URI
Datum izdavanja:
31.12.2020.
Posjeta: 1.398 *