Izlaganje sa skupa
TITLE MAXIMIZING SALES OF ATYPICAL ANTIPSYCHOTIC DRUGS
Nicolas Zdanowicz
; Université Catholique de Louvain, Psychosomatics Unit, Mont-Godinne University Hospital, Yvoir, Belgium
Jep Gambardella
; Université Catholique de Louvain, Psychosomatics Unit, Mont-Godinne University Hospital, Yvoir, Belgium
Schepens Pierre
; Clinic of Forest de Soignes, La Hulpe, Belgium.
Sažetak
Background: A pharmaceutical firm that has an antidepressant is a happy one for 1/5 of the population is likely to consume it. A
pharmaceutical firm that has an antipsychotic is less happy since the prevalence of schizophrenic and other psychotic disorders is
stable, and averages around only 1-2%. However, between 1997 and 2007, the daily consumption of neuroleptic drugs has increased
by 14% in Belgium! Whatcommunication strategies have been implemented to promote their sales?
Method: Four messages have been identified and examined: 1) These disorders are serious and require the systematic prescription
of neuroleptics; 2) These are chronic disorders for which we must consider lifelong treatment, preferably as"deposit"; 3) schizophrenia,
in particular, has a peak prevalence at 18: Young people should be monitored; 4) There are means of early detection of atrisk
youth that must be addressed at this stage with neuroleptics.
Results: 1) YES these disorders are serious and require the prescription of neuroleptics, HOWEVER 2) At least 40% of patients
do NOT display a chronic evolution and the "deposit" forms should be reserved for certain situations; 3) YES, schizophrenia has a
peak prevalence at 18, and young people must be monitored, However 4) Our ability to achieve pre-diagnosis is limited. If
prescribing neuroleptic drugs to all at-risk youth might prevent the onset of the disorders, it would also result in prescribing them to
some persons who do not need them two out of five times.
Conclusions: from these four arguments, only one is valid whereas the remaining three are only partially valid; nevertheless,
since the advent of second generation antipsychotic drugs, their consumption has increased by 14% in 10 years.
Ključne riječi
antipsychotic drugs; neuroleptics; atypical; schizophrenia
Hrčak ID:
265662
URI
Datum izdavanja:
5.11.2014.
Posjeta: 429 *