Prethodno priopćenje
https://doi.org/10.7225/toms.v10.n02.021
Testing of the Model of Creating a Specialized Tourist Product for Post-COVID Time
Neven Šerić
orcid.org/0000-0001-9368-2204
; University of Split, Faculty of Economics, Split, Croatia
Lidija Bagarić
orcid.org/0000-0002-1203-0050
; University of Rijeka, Faculty of Tourism and Hospitality Management, Ika, Croatia
Anđela Jakšić Stojanović
orcid.org/0000-0002-4057-5939
; University of Donja Gorica, Faculty of Culture and Tourism, Podgorica, Montenegro
Nevena Keković
; Superior, Ltd
Sažetak
Specialized tourists offer in the post covid time is an important reason in choosing the destination to travel to. A new perception of this offer puts new challenges to those who design such offers. Most specialized offers are the result of entrepreneurial initiative and intuition. Authors have dealt with the creation of such offers as an important destination concurrent factor in their own cross-border cooperation. Based on their findings, they have developed a model of creating specialized tourism products for post covid time by linking core, additional, and expanded contents with brand creation and the marketing strategy. In this paper authors continue their research by testing that model through two platforms: desk research of the latest cognitions related to the repercussions of Covid-19 on tourist mind, and on a convenient sample of connoisseurs. The testing of the model is connected with one case study in which authors cooperate in practice. The findings have been tested through a survey on a sample of experts (representatives of travel agencies) related to their experiences in sales for 2020 and 2021.They have also found important changes in tourist perception of specialized tourist product. The findings offer the answers as to why the basic contents of the specialized tourist offer is no longer sufficient, as well as a way for developing additional and expanded contents, on which the brand and brand management activities in the post corona period should be primarily based, i.e. on what to base the marketing strategies in the post covid time.
Ključne riječi
Tourism; Model; Testing; Offer; COVID-19
Hrčak ID:
269870
URI
Datum izdavanja:
21.10.2021.
Posjeta: 493 *