Izvorni znanstveni članak
https://doi.org/10.37741/t.70.3.5
Cruise Traveler’s Experience: Development and Validation of a Scale
Faizan Ali
; Muma College of Business, University of South Florida, Sarasota, USA
Cihan Cobanoglu
orcid.org/0000-0001-9556-6223
; Muma College of Business, University of South Florida, Sarasota, USA
Sijun Liu
orcid.org/0000-0002-4037-8388
; Department of Management, Hotel, Resort & Hospitality Management, Dixie L. Leavitt School of Business, Southern Utah University, Cedar City, USA
Naeem Akhtar
; Institute of Business & Management, University of Engineering & Technology Lahore, Lahore, Pakistan
Kisang Ryu
; epartment of Food Service Management, College of Hospitality and Tourism Management, Sejong University, Seoul, South Korea
Sažetak
This study develops a measurement scale to assess cruise traveler experience. Based on the data collected from 341 respondents (Sample 1), exploratory factor analysis resulted in 15 items under four dimensions: Hedonics & escapism, social interaction, recognition & self-esteem, and activities and facilities. This factorial structure was then subjected to confirmatory factor analysis for validation using the second wave of data collected from 396 respondents (Sample 2). Furthermore, this study found significant roles of four dimensions on cruise satisfaction and post-consumption cruise behavior. Thus, this study makes significant contributions to consumer behavior by developing and validating the cruise traveler experience scale.
Ključne riječi
cruise traveler satisfaction; cruise traveler behavioral intention; cruise traveler experience; scale development
Hrčak ID:
279104
URI
Datum izdavanja:
13.6.2022.
Posjeta: 2.156 *