Preliminary communication
https://doi.org/10.46917/st.13.1.6
Student perception of charismatic persons in the Republic of Croatia
Stana Odak Krasić
orcid.org/0000-0003-0165-7381
; VERN University, Zagreb, Croatia
Abstract
For the expertise, as the most important and appreciated characteristic
of a good speaker, it can be said that it is still as important today as in
ancient times. Cicero said that a good speaker must be wise, possess
broad knowledge and a high level of general culture. Contemporary
authors also emphasise the importance of expertise, competence and
knowledge, as primary ones with addition to some specific determinants
such as persuasion, honour and charisma. The aim of this research was
to determine how the concept of charisma is perceived by students, how
they define it and which public figures they perceive as charismatic.
Students were selected from the Public Relations and Media Studies,
where public relations experts are educated, made aware and trained
to recognize even the smallest traces of exceptional charismatic gifts in
each individual.
Keywords
public figures; charisma; public relations; students; meaning
Hrčak ID:
288560
URI
Publication date:
27.12.2022.
Visits: 636 *