Ethnological Research, No. 27, 2022.
Review article
https://doi.org/10.32458/ei.27.21
Ladarice – From Love to a Cultural Brand
Ivana Lušić
; Ethnographic Museum, Zagreb
Abstract
Ladarice are a female vocal nonet founded with the aim of nurturing Croatian
musical heritage. Thanks to their extensive activities on the Croatian
music scene, a series of performances at traditional folk music and popular
music festivals, frequent appearances on radio and television, participation in
theatre plays, performances featured in popular Croatian films (for example,
the performance of the song Podravina ravna in the TV series Gruntovčani,
created by Dubravko Ivančan and Živan Cvitković), Ladarice have evolved
into a cultural brand. However, the general public is mostly unaware that the
group Ladarice was founded independently of the Lado Ensemble, and that it
operated as such until 2008. The aim of this paper is to provide an overview
of the activities of Ladarice from their forming in 1966 to the present day.
From the analysed material, it is possible to deduce that, thanks to their of
music, they managed to remain active for many years and evolve into a cultural
brand. Today, the singers of Ladarice operate within the framework of
the Lado Ensemble, while their work differs significantly in terms of primary
motivation, the number of singers, the mode of work, and artistic programme.
Keywords
Ladarice, Božo Potočnik, traditional folk music, cultural brand
Hrčak ID:
289691
URI
Publication date:
30.12.2022.
Visits: 396 *