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Efficiency in disseminating information through a combination of social networks and informative websites

Boris Marjanović orcid id ; Istarsko veleučilište
Stefan Bošnjak ; Istarsko veleučilište

Puni tekst: hrvatski pdf 212 Kb

str. 47-51

preuzimanja: 34



Many organizations, such as newspaper publishers, use the Internet to share informative content with their users. This paper analyzes the issue of simultaneous use of two media for the purpose of efficient dissemination of information, using mathematical and comparative methods. The analyzed case indicated that the simultaneous use of a website and Facebook through three news posts examples led to a decrease in efficiency in the dissemination of information compared to the use of the website only. The reason for this is the lower efficiency of spreading information on Facebook, which can be caused by several influencing factors. This indicates the fact that it is necessary to consider the interests of users and the characteristics of the media, and to find an adequate balance in the placement of the right information in the right media.

Ključne riječi

internet, communication, digital space, digital media

Hrčak ID:



Podaci na drugim jezicima: hrvatski

Posjeta: 159 *