GAZETTE FUTURE, Vol. 5 No. 5-6, 2022.
Original scientific paper
https://doi.org/10.32779/gf.5.5-6.1
Students' preferences for chocolate spreads
Lari Hadelan
orcid.org/0000-0002-8499-0771
; Sveučilište u Zagrebu Agronomski fakultet, Zagreb.
Anja Marković
; Sveučilište u Zagrebu Agronomski fakultet, Studentica studija Agrobiznis i ruralni razvitak, Zagreb.
Željka Mesić
; Sveučilište u Zagrebu Agronomski fakultet, Zagreb.
Magdalena Zrakić Sušac
; Sveučilište u Zagrebu Agronomski fakultet, Zagreb.
Abstract
Chocolate spreads are a dessert food that is characterized by an attractive taste and a high caloric
value. Most of them are sold in Asia, although, per capita, Europeans spend the most on their
purchase. The Croatian chocolate spread market is highly concentrated with the dominance of Italian
Nutella and Croatian Lino Lada. In recent times, "healthier" versions of chocolate fspreads have also
appeared with ingredient characterized by a better nutritional composition and health perception. The
aim of the paper was to determine the basic market characteristics of chocolate spreads and to
determine students' preferences for them. In addition to the analysis of relevant secondary data
sources, a survey was conducted with the participation of 96 students of the Faculty of Agriculture
University of Zagreb. Univariate (frequency and distribution) and bivariate (chi-square test) methods
of statistical analysis are used in processing the results. The results of the survey show that the
majority of respondents consume chocolate spreads once a month, they buy well-known brand spreads
as well as commercial brands. When choosing between Nutella and Lino Lada, respondents give a
slight preference to the Croatian brand, primarily because of the lower price, better taste and country
of origin. Respondents evaluate sweet spreads from Croatian family farms as promising products, but
they generally do not consider them a good enough replacement for existing chocolate spreads.
Keywords
chocolate spread, market, consumption, student.
Hrčak ID:
294152
URI
Publication date:
30.12.2022.
Visits: 307 *