Pregledni rad
Awareness of the Importance of the Sustainable Development Concept in Creating the Economic Success of the Company
Sanja Jurić
orcid.org/0000-0002-7385-5697
; Polytechnic “Marko Marulić” in Knin
Sažetak
Decision-makers often do not choose the means to achieve certain new added values due to the achievement of set objectives. In this context, they forget to live in harmony with nature and its laws, which creates the problem of incompatibility between social and natural life. The two sides of life that should be seen as one side with one goal are seen as two sides with two goals, with economic wealth and natural poverty. However, the solution to the problem is found in the introduction of the concept of sustainable development. It is a concept that has become basic leadership, in today’s modern and uncertain business conditions, which achieves both development and environmental protection. This paper starts with the question of how companies can achieve economic efficiency, without their needs endangering the needs of future generations. The goal was to find out how much decision-makers are aware of the importance and application of the concept of sustainable development and how they view such a form of the concept and its function in creating the economic performance of the companies. The research was conducted on a sample of 57 duly returned survey questionnaires and a database was created for testing the set hypotheses. The set hypotheses were proved using the SPSS program.
Ključne riječi
the concept of sustainable development; company performance; ISO 14001
Hrčak ID:
296615
URI
Datum izdavanja:
15.12.2022.
Posjeta: 250 *