Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2020.1819851
What do project managers need to know to succeed in face-to-face communication?
Hedieh Shakeri
Mohammad Khalilzadeh
orcid.org/0000-0002-2373-8505
Saulius Raslanas
Edmundas Kazimieras Zavadskas
Sažetak
Despite emphasising the great importance of project communications to enhance success in the literature, there are few studies
underlining the application of psychology to project communications, and no studies regarding the identification and analysis of
factors affecting face-to-face communications with stakeholders in
different situations. The research here aims to fundamentally
address this shortcoming. The factors affecting face-to-face communications and different communication situations have been
identified by interview with several experts in psychology and
project managers working in oil and gas megaprojects. The data
have been analysed by using two questionnaires and the hybrid
Fuzzy DEMATEL-ISM and BWM methods. The final results show
that the importance of each of these effective factors in face-toface communication varies in different situations, and that some
of these factors influence each other and some are influenced by
one or another. Proxima has the greatest influence on other factors. Also, body language has great influence on other factors.
The results of the current study could still serve as a reflection of
what might be expected at a more general level for face-to-face
communications to support good communications planning. The
Video Neuro advertising Recommender System improved by
applying the obtained research results.
Ključne riječi
Communications management; communication psychology; face-to-face communications; fuzzy DEMATEL; interpretive structural modelling (ISM); best worst method (BWM)
Hrčak ID:
301204
URI
Datum izdavanja:
31.12.2021.
Posjeta: 303 *