Izvorni znanstveni članak
https://doi.org/10.37741/t.71.3.6
What Motivates Luxury Cruise Passengers? Experience from Greece
Georgia Papadopoulou
orcid.org/0000-0001-6826-1555
; Department of Tourism Economics and Management, University of the Aegean, Chios, Greece
Sofia Xesfingi
; Department of Economics, University of Piraeus, Piraeus, Greece
Sažetak
Given the lack of empirical research in explicating luxury cruises and travellers' motivations, the present study adds knowledge to the industry by examining cruise passengers' profiles and reasons for taking a cruise in Greece. This study offers insights into the motivations of 456 tourists who travelled to Greece for a delightful cruise experience. The population of this research consisted of passengers who disembarked at the Port of Piraeus after an 8-day cruise in the Aegean Sea. The findings pointed out that the motivation dimensions of cruise passengers are structured along three significant factors, "escape and relaxation," "culture and tradition", and "enjoyment and shopping," with the initial one being the most important. In addition, the hierarchical cluster analysis identified three clusters and the k-means cluster analysis determined the association of each member to the cluster. Finally, essential policy recommendations are given to all relevant stakeholders.
Ključne riječi
luxury cruise; cruise motivation; cruise passengers; Greece; Aegean Sea
Hrčak ID:
305383
URI
Datum izdavanja:
4.7.2023.
Posjeta: 485 *