Tehnički glasnik, Vol. 18 No. 1, 2024.
Prethodno priopćenje
https://doi.org/10.31803/tg-20230224094437
Development and Utilization of Smart Projected Beam Advertising System for Public Transportation
Jun-Ho Kwon
; Seo Won University, 377-3 Musimseo-ro, Seowon-gu, Cheongju-si, Chungcheongbuk-do, 28674, Republic of Korea
Sažetak
The purpose of this study is to present and develop a practical advertising model that minimizes transport advertisements, indiscriminate banners and flyers, and logo light installation problems with smart advertisements using projected beams. In order to develop an integrated smart advertisement that is convenient and inexpensive for companies operating at night, the scope of the research is determined as a practical advertisement that identifies the problems of existing bus and taxi smart advertisements and the needs of customers. The smart projected beam advertisement that the author claimed is a customized advertisement that solves the advertising problems of customers and local governments in Korea based on business hours, locational information, and big data. The projected beam outdoor advertising system developed by the author was designed to reduce environmental and resource waste, avoid unnecessary advertisement exposure for consumers, and obtain necessary information for businesses. Moreover, it was developed to reduce advertising costs for businesses. This is a very appropriate solution as an alternative to reduce the night time flyers and banners that local governments in Korea are struggling with. Consumers can avoid unnecessary advertisement exposure and obtain customized information, while advertisers who use the service can directly insert their sales information into advertisements in real-time using various media at a low cost.
Ključne riječi
beam projector; big data; locational information; smart advertisement; transport advertisement
Hrčak ID:
313803
URI
Datum izdavanja:
15.2.2024.
Posjeta: 153 *