Original scientific paper
https://doi.org/10.37741/t.72.2.5
Focal Points in Recent Tourism Price Research
Helena Nemec Rudež
orcid.org/0000-0002-1213-4693
; University of Primorska, Faculty of Tourism Studies – Turistica, Department for Management in Tourism, Portorož, Slovenia
Abstract
The article aims to provide a comprehensive overview of recent academic studies on pricing in tourism and to deepen the understanding of the recently prevailing research streams on this topic. This article reviews research articles on tourism pricing published in journals in the Scopus database between 2017 and early 2023. An analysis of the selected literature identifies three research streams on pricing: research on price determinants, price development and customers’ price decisions. In terms of methodology, empirical studies predominate, and in terms of period, the distribution over the years shows a stable and consistent level of research activity. The article is essential for further research in the field by presenting a synthesis of recent academic work.
Keywords
pricing research; tourism industry; price determinants; price development; customer price decisions
Hrčak ID:
315647
URI
Publication date:
12.4.2024.
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