Izvorni znanstveni članak
https://doi.org/10.37741/t.72.3.6
Multicriteria Decision-Making for Selecting Tourist Destinations and Increasing Their Competitiveness
Célia M.Q. Ramos
orcid.org/0000-0002-3413-4897
; School for Management, Hospitality and Tourism (ESGHT) and Research Centre for Tourism, Sustainability, and Well-Being (CinTurs), University of the Algarve, Portugal
Adolfo Vanti
; National Council for Scientific and Technological Development (CNPq), Brazil
Pedro Solana-González
; Faculty of Business and Economics Sciences and Altamira Business School of Tourism, University of Cantabria, Spain
Sažetak
The competitiveness of a tourist destination is related to its capacity to present products and services better than others, providing tourist experiences that meet the preferences of those who demand them. However, how tourists decide which destination to visit is a question that needs to be answered to support all destination stakeholders, and this is the aim of this research. This paper uses the Multi-Criteria Decision-Making approach to prioritise the types of tourism. The method applied is the Analytic Hierarchy Process, and the results showed the greater importance of the criteria of rest/simplicity and cultural difference. As for the tourist destinations, the most relevant in order of priority were Cruise tourism followed by Art/culture tourism, showing that these two types of tourism must be combined in a co-competition.
Ključne riječi
Hrčak ID:
316774
URI
Datum izdavanja:
13.5.2024.
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