Original scientific paper
https://doi.org/10.37741/t.72.3.12
Domestic Tourism Growth in India, Post COVID-19: Perspectives of Tour Operators
Shyju P.J.
orcid.org/0000-0002-4512-3923
; Department of History of Art, Faculty of Arts, Banaras Hindu University, Varanasi, India
V.G. Girish
orcid.org/0000-0001-5463-3194
; Department of Business Administration, The Catholic University of Korea, Bucheon-si, Republic of Korea
Kaustav Chatterjee
orcid.org/0000-0001-8308-1595
; Rajiv Gandhi South Campus, Banaras Hindu University, Varanasi, India
Priyanka Singh
orcid.org/0000-0002-1095-8170
; Rajiv Gandhi South Campus, Banaras Hindu University, Varanasi, India
Abstract
Domestic tourism in India recorded impressive growth and supported the local economy significantly in the last phase of the COVID-19 pandemic. The extant research on this topic covers the impact of the pandemic and resilience strategies. Still, it leaves a gap in the discussion relating to the service providers' experience in the context of domestic tourism. The present study stems from the absence of empirical research on the trends associated with domestic tourism growth in India post-COVID-19. It examines the trends in domestic tourist behaviour from the tour operators’ perspective. It employs a qualitative research design to explore the experiences of tour operators in India. Phone interviews were conducted with 26 tour operators to collect data. A thematic-content analysis is performed to generate themes with the help of Atlas ti software. The findings present the trends, preferences, motivations, and patterns of domestic growth tourism in India.
Keywords
domestic tourism, tourism trends and dynamics, tour operators, COVID-19, India
Hrčak ID:
316780
URI
Publication date:
13.5.2024.
Visits: 0 *