Izvorni znanstveni članak
https://doi.org/10.20532/cit.2023.1005756
Big Data Analysis and User Behavior Prediction of Social Networks Based on Artificial Neural Network
Zhanbo Liu
; Modern Education Technology Center, Mudanjiang Medical University, Mudanjiang, China
Tieshi Song
; Information Center of Hongqi Hospital, Mudanjiang Medical University, Mudanjiang, China
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* Autor za dopisivanje.
Sažetak
The prediction of user behavior in social networks is of great significance for understanding user dynamics, personalized recommendation, and information dissemination. With the development of artificial intelligence (AI) technology, especially the application of artificial neural networks in big data analysis, new solutions and technical means have been provided for the analysis of user behavior in social networks. This study constructs a social network user behavior prediction model based on artificial neural networks. The article first reviews related research, establishes a research framework, and then describes in detail the functional structure of the user behavior prediction system. The key data structure design is meticulously constructed and the model is built through steps such as data preprocessing module, 3D feature frame construction module, feature mapping module, and feature prediction module. In addition, the article also constructs a group behavior theme probability prediction model based on an improved encoder-decoder model, which further enhances the understanding of group behavior of users in social networks. Through comparative experiments, the model proposed in this paper demonstrates its effectiveness in predicting individual and group user behaviors. The experimental results show that the model can accurately predict the behavior patterns of users in social networks and is superior to existing methods in terms of prediction accuracy and computational efficiency. This research shows that artificial neural networks are a powerful tool for analyzing big data in social networks and for predicting user behavior. The success of the study verifies the effectiveness of the model, provides a new technical path for future analysis of user behavior in social networks, and is expected to be widely applied in areas such as personalized recommendation and information dissemination analysis.
Ključne riječi
artificial neural network; social network; prediction of user behaviors
Hrčak ID:
317267
URI
Datum izdavanja:
4.4.2024.
Posjeta: 40 *