Preliminary communication
Color as an Identity
Dario Terzić
orcid.org/0000-0002-9495-0407
; College of Tourism and Management, Konjic, Bosnia and Herzegovina
Abstract
What is an identity? What do we really see and what is just a delusion (hayal)? Ancient Egyptians used the same word (iwen) to denote both the concept of color and the concept of being. For this ancient people, the word color meant people, beings and character at the same time. In order to give the Deity some extra strength and to emphasize its enigma, they used to say that this deity has a strange and indeterminate color. We have been poisoned by political anthropology for a long time. Red-haired people have been called “damn reds” since the Middle Ages, Chinese people are called “little yellows” nowadays etc. We are afraid of those we call small and green and who are “somewhere outside the planet”. Almost all authors of the comics choose the colors that will represent the negative characters in the story. In digital era, both color and being gain some new identities. What is humanity and how many shades does it have today?
Keywords
color; identity; humanity; visuality; interpretation
Hrčak ID:
317537
URI
Publication date:
29.5.2024.
Visits: 333 *