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Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, Vol. 37 No. 1, 2024.

Recenzija, prikaz

Book review „Brendiranje kulturom: glagoljica“

Antonija Jozić orcid id orcid.org/0009-0008-3140-5904 ; Sveučilište u Rijeci, Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija, Hrvatska

Puni tekst: engleski pdf 128 Kb

verzije

str. 205-206

preuzimanja: 0

citiraj

Sažetak

Branding is a marketing activity by which a branded phenomenon (product, company, local or national community) is unambiguously identified with a meaning constructed in the consumer’s mind. Authors Horvat and Forjan published the book “Brendiranje kulturom: glagoljica” (Cultural Branding: Glagolitic Script) at the end of 2023. The book is accompanied by two reviews, and it was published by the increasingly reputable publisher Andizet Institute, under the financial support of the Ministry of Foreign and European Affairs.

Ključne riječi

glagoljica; Glagolitic Script; branding; culture

Hrčak ID:

317998

URI

https://hrcak.srce.hr/317998

Datum izdavanja:

17.6.2024.

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