Skoči na glavni sadržaj

Izvorni znanstveni članak

https://doi.org/10.37741/t.73.1.7

''My Daughter Would Say I am a Superwoman'': Performances of Women's Success in Slovenian Tourism and Hospitality

Hana Kuhar orcid id orcid.org/0009-0002-0420-9891 ; Language Instructor, University of Maribor, Faculty of Tourism, Brežice, Slovenia *
Andreja Trdina ; Faculty of Social Sciences, Ljubljana, Slovenia; Research Associate, University of Maribor, Faculty of Tourism, Brežice, Slovenia

* Dopisni autor.


Puni tekst: engleski pdf 116 Kb

verzije

str. 102-112

preuzimanja: 15

citiraj


Sažetak

The article examines media portrayals of prominent female managers in Slovenian tourism and hospitality to analyse their success narratives and the underlying ideas shaping their social positions. Using post-feminism (McRobbie, 2004; Banet-Weiser et al., 2020) as a theoretical framework, it explores how gender myths and neoliberal individualism combine to justify female achievement. The study employs the performativity approach (Goffman, 1959; Butler, 1988) to investigate how women navigate and reproduce existing gender and class narratives in their media performances. Media interviews with successful Slovenian female managers in the tourism and hospitality sector were analysed to reveal how gender and class discourses intersect in their self-presentations. The identified self-performing strategies include a) the myth of meritocracy, bolstered by the gendered discourse of greater renunciation, b) the dialectic between references to women’s solidarity and the emphasis on individualism, and c) the portrayal of feminine care and empathy alongside a display of strict discipline and determination. Against the background of the intimate relationship among neoliberal ideology, postfeminism, and media culture, future policies fostering gender equality in the tourism industry should address practices aimed at bridging unequal opportunities and the materiality of language.

Ključne riječi

performance; gender; myths; postfeminism; tourism; Slovenia

Hrčak ID:

327355

URI

https://hrcak.srce.hr/327355

Datum izdavanja:

29.1.2025.

Posjeta: 78 *

accessibility

closePristupačnostrefresh

Ako želite spremiti trajne postavke, kliknite Spremi, ako ne - vaše će se postavke poništiti kad zatvorite preglednik.